SONY

                                             

Sony, is a Japanese multinational conglomerate corporation headquartered in Tokyo, Japan. Its diversified business is primarily focused on the electronics, game, entertainment and financial services sectors. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony is ranked 87th on the 2012 list of Fortune Global 500.

Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its four operating segments – Electronics, Motion pictures, Music and Financial Services.

Its founders Akio Morita and Masaru Ibuka derived the name from sonus, the Latin word for sound, and also from the English slang word "sonny", since they considered themselves to be "sonny boys", a loan word into Japanese which in the early 1950s connoted smart and presentable young men.

                                               List of products Sony own:

• TV's
• Cameras
• Camcorders
• Smart Phones
• Reader eBook
• Home Audio
• Portable Audio
• PlayStation
• Memories, disks and batteries
• Car entertainment.

                                                 Financial information:

                                                           Future Plans:

As important measures that Hirai will take as a CEO, he mentioned (1) reinforcement of Sony's core business, (2) rebuilding of its TV business, (3) reformation of its business portfolio and (4) acceleration of innovation.
In regard to the reinforcement of the core business, Sony aims to attain the No.1 positions in the fields of digital imaging business (which is a vertically integrated business) including cameras and camcorders and game business so that the company will be able to turn a profit reliably in those fields.
"We will proactively allocate our resources to the fast-growing mobile business and create new mobile products," Hirai said.
As for the TV business, Sony plans to reduce fixed cost and minimize capital investment in non-competitive fields through outsourcing, etc. On the other hand, it intends to make intensive investments in Crystal LED, OLED and other products developed by using Sony's own technologies and develop competitive products.

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